Media Log 3- Racism

To be a racist means what exactly? Are people racist because they are raised like that? Or are they racist because they feel like the other races get more privileges than the other races? These are all burning questions that I have in my mind. Everyday there is some new racial joke that I hear walking in the halls of my own high school, and to me that is a very cruel thing to do because of the fact that we do have different races within our school and community. So, I am currently taking a high school Psychology class, and all I want to know is, is racism nature or nurture?



In 2011 Nivea tried telling black people to re-civilize themselves. The ad was basically a man that was clearly well dressed and had a clean face and nice hair and clothes, throwing what looks like a not-so-clean-shaven man with an afro and mustache, and that was really frowned upon to the people who viewed the ad. shortly after the ad was released, it was taken down and Nivea then apologized through their Facebook: (quoted) “Thank you for caring enough to give us your feedback about the recent “Re-civilized” NIVEA FOR MEN ad. This ad was inappropriate and offensive. It was never our intention to offend anyone, and for this we are deeply sorry. This ad will never be used again. Diversity and equal opportunity are crucial values of our company.”


Another racist ad was one that came from a Chinese company called Qiaobi, and basically this ad is about a Chinese girl who is washing laundry and then a black man with paint all over his shirt and face comes into the room that she is in and ‘cat calls’ her and she then signals him over and she gets close to him then shoves a laundry pod in his mouth and throws him in the washer and sits on top and when the ‘laundry is done’ a Chinese man pops out. This ad is extremely racist and the company’s slogan is “change begins with Qiaobi,” and the company launched this ad then apologized but then said that the international media was being “over sensitive.”


After analyzing these ads makes me feel really upset about how far companies would go just to grab peoples attention just for extra business, another thing is how the second ad that I talked about didn’t take down their ad like Nivea did, they apologized but an apology can go a long way, but in this case I don’t think it will. I never realized how many ads were extremely racist and looking into this further makes me sick almost because of how our generation and how society views certain people and certain things. Society needs a change.

That’s all for now

~Always Kennedy


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